Derrick Tuke-Hastings

Derrick leads All about The Idea Consultancy, part of the College Hill Group. He has over 30 years experience of brand communication, both as a client in the seventies when he helped build the BMW brand, and then as a creative consultant when he co-founded what was to become a leading International brand communications company which shaped many of the Worlds leading brands.

Over a decade of rejuvenating British Airways and guiding them to become a leading Global Airline, he has brought BT buildings alive across Europe, and worked extensively in the international automotive industry with such top brands as BMW, Porsche, Land Rover and General Motors. He is currently advising the LTA on a major 3 year project and making the new British Gas position of Energy Experts a reality.